Start ups don't always succeed; however, revolutions in pricing and delivery methods can catch on and have a lasting impact. This article shows how Vanguard as well as a number of start ups are attempting to offer personalized advice but without the typical .70% or 1% of assets fee. The chart is instructive and informative, and still, it's always a good idea to be wary when promises sound too good to be true. Do your own due dligence!
Can an educated investor resist the performance promises that aren't real? In spite of hypothetical instead of real track record, investors were lured to invest, and the SEC investigated. Misleading advertising, and yet, how many investors would catch that? SEC: Adviser tweets not so sweet http://on.wsj.com/LugYnk